We can appreciate a well-designed billboard - especially when it features sick builds and the brands we love. So when we had the opportunity to put up our own on I-17 southbound right after the Pinnacle Peak exit, featuring some of our favorite vendor partners, we absolutely jumped at it.
Perfect timing too, right as Arizona riding season kicks into full gear. If you're heading south on I-17, you'll see our digital billboard rotating through different builds every 30 seconds to a minute. Each one showcases real customer vehicles and our personal builds - not just stock photos. These are the products we actually run and install every single day.
Starting with Our Roots: The Jagged X Billboard
First up in the rotation is our bold neon Jagged X Off-Road logo on a black background. We wanted something super impactful when you're driving down the I-17 - that bright neon glow that lets everyone know Jagged X Off-Road is in Phoenix and we're here for the off-road community.
SuperATV: The Foundation of Every Build
One of our billboard partners we were most excited about is SuperATV. We absolutely love their Rhino 2.0 axles - it's one of the main reasons we wanted to partner with them for this campaign.
SuperATV obviously has a huge selection of products and they're one of the biggest companies in the industry, but we really wanted to focus on the Rhino 2.0 axles because we truly believe it's the best axle on the market for general use. Whether you're a dune rider or trail rider, anywhere in Arizona, it's the perfect axle.
We run Rhino 2.0 axles on all of our personal Xpeditions, our long travel builds, our play cars, our dune cars - just a great all-around axle. And if it doesn't work out perfectly for your vehicle, they have a phenomenal warranty. We got you covered.
DRT Motorsports: Our Go-To Build Partner
The DRT Motorsports billboard was an easy choice because most of the Polaris Xpedition and Pro-R builds that come through our shop have several DRT products on them. We absolutely love everything DRT has to offer.
For this particular billboard, we chose our buddy Chad's Xpedition build. It's an all-white Expedition with white and blue graphics, and everything from DRT is powder coated white on it. Super, super clean car and a great action shot for the billboard. When you see how clean DRT bumpers and accessories look on a build, you understand why they're on almost every vehicle we do.
Valor: Supporting Local Phoenix Companies
For our Valor billboard, we wanted to support another local Phoenix company. We love Valor wheels and tires. The white Pro-R you see on the billboard is actually my personal car. It has 35-inch Valor Alpha tires on it with V06 beadlock wheels, and it's a beautiful sunset shot at the Rim up in northern Arizona.
The Valor Alpha tires are perfect for Arizona terrain, and their beadlock wheels hold up to everything we throw at them. Plus, supporting local companies like Valor is something we're always going to do.
Metal FX: When the Wheel is the Star
For our Metal FX Off-Road billboard, we really wanted the wheel to be the feature. So we threw up their new Slayer R beadlock wheel in gloss black and contrast cut. Absolute beautiful wheel in person, but it even pops like crazy on the billboard being the main feature, of course with the Jagged X neon logo.
The Metal FX Slayer R beadlock is available in multiple finishes, and we keep them in stock for Pro-R and Turbo R guys in both five and six lug options.
Hostile Wheels: Custom Powder Coat Perfection
Perfect timing for dune season - our Hostile Wheels billboard features our customer Sway's five-lug Pro-R with Hostile forged Apex wheels custom powder coated gold to match his gold and maroon Pro-R.
Great combination, and this billboard really pops with all the cool colors. When you want to go full custom with your wheel setup, Hostile's forged options give you that flexibility to powder coat any color you want. We're a Hostile dealer and can get you set up with their full lineup.
Sandcraft: Epic Action at Its Finest
This Sandcraft billboard is a pretty epic shot of our buddy Dan Kibler in his 2025 Pro-R sporting 35-inch Sandcraft Slayer tires. We had to throw that beautiful picture of him throwing a roost up on the billboard - it came out so epic.
It's a great shot if you see that one driving down the freeway. And of course, this billboard is less than a mile away from Sandcraft headquarters. So it's a really cool option to see when you're driving by - you can actually look over to the right and see the Sandcraft building as you're driving by, then see the billboard with Jagged X and the Sandcraft Destroyers.
We keep Sandcraft Destroyer tires in stock because they're hands down one of the best paddle options on the market for Arizona dunes.
Rugged Radios: The Family Experience
One of our favorite partners is Rugged Radios. On their billboard, we chose a General - more of a family vehicle where you're going to have headsets, listen to music, and talk to your family, but also communicate with other vehicles out on the trails.
We also wanted to highlight that all the Rugged Radios systems we sell can be professionally installed at Jagged X Off-Road. Communication systems are huge for safety and just making the riding experience better for everyone in the vehicle.
Spot Them on I-17
If you're heading southbound on I-17 right after the Pinnacle Peak exit, keep your eyes up. You'll see our rotating billboards featuring these sick builds and the brands we trust.
Every product you see on these billboards - from Rhino 2.0 axles to DRT bumpers, Sandcraft tires to Hostile wheels - is in stock or available for order at our Phoenix showroom. Even better, we can install everything for you.
Come by and check out these products in person. We're building Polaris Xpeditions and Pro-Rs every single day with these exact parts, and we'd love to show you what's possible with your build.
