We’re kicking off our Jagged X Summer Tour 2025 , and there’s no better place to start than right here in the Phoenix area, where some of the most innovative off-road shops call home. For this first stop, we headed over to Valor Offroad in Tempe, AZ - a name synonymous with high-quality, U.S.-made wheels and tires.
Jagged X Summer Tour Kicks Off at Valor Offroad – Here’s What We Found
I had the pleasure of being joined by Brian from Valor Offroad, who gave us an exclusive behind-the-scenes tour of their facility. From the showroom to the warehouse, Brian showed us how Valor brings their products to life, how they keep up with demand, and even hinted at some exciting things on the horizon (shhh… more on that later).
First Impressions: The Showroom & Design Area
Our tour started in Valor's design space - not your typical retail showroom, but rather a creative hub for Valor’s team and dealer partners. Here, they bring in multiple wheel samples, finishes, and styles to evaluate what makes it into full-scale production.
Walking through rows of wheels, I was immediately struck by the variety of finishes and designs - some of which you might not see on dealer shelves just yet. This is where Valor hones its product lineup, narrowing down concepts and finishes before they ever hit the market.
As someone who’s always on the hunt for unique, aggressive-looking wheels, I couldn’t help but geek out over some of the prototypes and beadlock options on display. It was clear that every finish, every bolt pattern, and every detail is carefully considered before it becomes part of the official lineup.
Inside the Warehouse: Where the Magic Happens
Next up was the warehouse - the heart of Valor’s operations. Tires, wheels, and components lined the aisles, all organized with precision. One thing that stood out was the sheer volume of inventory they manage daily. They keep thousands of wheels in stock at all times, rotating through popular styles like the V09 Raw Machined wheel, which has been flying off the shelves faster than they can make them.
Speaking of shelves - the organization system is top-notch. Wheels are sorted by part number, bolt pattern, size, and finish. And to make everything even easier to identify, Valor uses a color-coded labeling system. As a dealer, I can tell you firsthand how important that is when fulfilling orders quickly and accurately.
They also use a clever trick to avoid shipping mix-ups - each wheel style ends with a code indicating the finish (like “SB” for Satin Black). That way, there’s zero confusion about what’s going out the door.
Made Right - With U.S.-Made Tires
One of the standout features of Valor? Their Alpha tire , which is proudly made right here in the United States. That means shorter lead times, no overseas tariffs, and the ability to restock fast-moving items like the Alpha in just a couple of days.
Speaking of the Alpha tire - we noticed the 32-inch version was temporarily out of stock during our visit. But instead of waiting weeks for replacements, Valor can replenish inventory within days thanks to their domestic manufacturing setup. That’s huge for dealers and customers alike.
And if you're curious about compounds, Valor offers two main options: the H1 compound (a durable mid-soft tire) and the H2 compound (an ultra-soft option perfect for dedicated rock crawlers). Both have proven themselves in the real world - including a brutal 2,700-mile trip through Baja by our friend Dan, who ran the H2s the entire way without needing a spare.
Customization & Service: Beadlocks, Mounting & More
Another cool feature Valor offers is fully interchangeable beadlock rings across all their wheel styles. Whether you’ve got a set of V05s or V14s, you can swap out rings to give your rig a fresh new look - or upgrade to something beefier for trail duty.
This kind of modular customization really speaks to the off-road community - guys (and gals) who want their rigs to reflect their personal style and performance needs.
And for dealers like me, one of the best services Valor provides is full mounting and assembly . If you order a set of Valor wheels and Alpha tires, you can choose to have them professionally mounted right at the warehouse before they ship. It saves time, reduces labor costs, and ensures everything arrives ready to roll.
Final Thoughts
Wrapping up our tour, I couldn’t help but appreciate how much thought and care goes into every aspect of Valor’s business. From the attention to detail in product development to the smart logistics and customer-first approach, it’s easy to see why they’ve become such a trusted name in the off-road industry.
If you’re shopping for wheels or tires, I highly recommend checking out Valor. And if you follow along with the Jagged X Summer Tour , you’ll get to see more local shops, meet the people behind the brands, and get a peek into what makes this community so special.
Oh, and remember - there might be some top secret stuff hiding in plain sight throughout the video. Keep an eye out for it!
Stay tuned for the next stop on the Jagged X Summer Tour — we’ve got more shops, more stories, and more off-road content coming your way.
